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iMovR Launches Equity Crowdfunding Campaign to Create Next Generation of Office HealthTech
Innovative Maker of Active Workstations Seeks to Transform Office Fitness with Connected Products and Cloud Platform
BELLEVUE, WA., APRIL 17, 2018: iMovR, which designs and sells top-rated active workstations, including standing desks, desk converters, office treadmills and accessories, today kicked off a Series A financing campaign on the equity crowdfunding platform SeedInvest https://www.seedinvest.com/imovr/. The funding will be used to accelerate the development of iMovR’s patented activity sensors for all types of active workstations, as well as the iMovR Cloud™—a platform for collecting and sharing data on how active workstations are being used throughout the enterprise.
iMovR is building a complete ecosystem to combat “sitting disease,” an epidemic health crisis related to sedentary office work and lifestyles. An estimated 85% of the work force—over 100 million Americans—sit all day at work. According to the Centers for Disease Control and Prevention (CDC), chronic diseases constitute 75% of our nation’s health care costs, and prolonged sitting is now the leading contributor to chronic disease. The CDC has labeled sedentary lifestyles the number one health threat in the U.S. due to their links to an increased incidence of obesity, diabetes, low back pain—on which we as a nation spend over $500 billion a year in treatment.
Of the $8 billion that employers spend on corporate wellness programs, the fastest growing benefit is the provisioning of an active workstation like a standing desk or treadmill desk, according to a recent survey by the Society of Human Resources Management (SHRM). By combining desk-time activity data with the biometric information they already collect from their employees, organizations will for the first time be able to accurately measure the “Big Three ROIs” of this popular wellness benefit: 1) improved health outcomes, 2) reduced healthcare costs, and 3) greater employee productivity. Such direct ROI measurement is new for wellness programs as they have historically focused on what employees do when not at the office, such as going to the gym or taking a yoga class.
iMovR has been helping to unseat sedentary office workers from their chairs since 2013, offering an extensive line of ergonomic standing desks and sit-stand meeting tables, standing desk converters, treadmill desks and ergonomic accessories. The company has been steadily moving forward with its vision of a connected active workstation that engages and motivates office workers. The company recently released its first standing desk that links to the user’s smartphone via Bluetooth—the Lander series—and is planning to release its first treadmill desk with smartphone interaction later this summer.
“Getting valued office workers out of their chairs and either standing or moving not only improves their health and well-being, it also makes them more productive and more satisfied with their jobs,” said Ron Wiener, iMovR’s CEO. “With our universal sensors and iMovR Cloud platform, we will be able to provide actual data on the usage of all active workstations in use throughout enterprise.”
The new iMovR Cloud platform will enable organizations to validate that there’s no better place to invest in workplace wellness than where employers actual work: at their desks. Employees will be able to sync their usage data to their favorite personal fitness track, to stay better motivated toward their own health goals. The promise to enterprise employers is improved employee productivity and presenteeism, improved retention, and reduced health care costs—all flowing to the bottom line.
iMovR’s SeedInvest funding campaign is open to both accredited and non-accredited investors. Securities are being offered under Regulation CF and Rule 506(c) of Regulation D through SI Securities, LLC ("SI Securities"). The Company has filed a Form C with the Securities and Exchange Commission in connection with its offering, a copy of which may be obtained at: https://www.seedinvest.com/imovr/series.a.
About iMovR
iMovR designs and manufactures a complete range of active, connected office furniture and accessories to create a healthier, more productive work environment. With individual and corporate customers in the Fortune 500, major government and research institutes, and the hotbeds of Silicon Valley and Wall Street, iMovR is a recognized leader in the office fitness market. Its upcoming iMovR Cloud will drive the next evolution in active productivity, delivering accurate usage metrics and calorie burn data to personal wearables and enterprise wellness platforms for measurable health outcomes, healthcare cost savings and employee productivity. To learn more about how iMovR harnesses the power of active productivity to drive wellbeing at work, visit SeedInvest.com/iMovR.
About SeedInvest
SeedInvest is a leading equity crowdfunding platform that provides individual investors with access to pre-vetted startup investment opportunities. SeedInvest has funded over 150 startups and boasts a rapidly growing network of over 200,000 investors. SeedInvest has had over 15,000 startups apply to raise capital since inception and has only accepted ~1% of those companies to feature on the platform. For more information about SeedInvest, visit www.seedinvest.com
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Contacts
Sue Ellen Schaming, Voxus PR
teamimovr@voxuspr.com