iMovR and Eureka Ergonomic Enter Into Strategic Partnership
Seattle, WA - July 5, 2019 - iMovR, the leading US-based innovator in office fitness equipment, including standing desks and treadmill desks, has entered into a strategic partnership with China’s leading innovator in standing desk converters, Eureka Ergonomic.
In this new partnership iMovR will take primary marketing responsibility for Eureka’s broad array of active office workstations and ergonomic accessory products in the North American market. Eureka Ergonomic Design Studios, a division of Designa (Fushan, China) and iMovR (Bellevue, WA) are joining forces to collaborative on furthering the state of the art in future office fitness products.
iMovR will leverage its established brand recognition and customer base consisting of over 20,000 accounts, including corporate, government, educational customers to market Eureka’s complementary products through its enterprise sales force.
Designa has recently completed an 800,000 square foot advanced robotic manufacturing facility and employs 1,000 employees, including 150 engineers. Standing apart from every other company in the office furniture industry, Designa develops a state-of-the-art robotic manufacturing assembly line for every product it produces, from the outset of the product’s design. This enables the Eureka Ergonomic Design Studio to offer a superior value in their products because product design and manufacturing are not separate functions within the company, but integrated from the very start. Robotic manufacturing also delivers the tightest manufacturing tolerances and produces the highest quality end-product.
The new deal brings iMovR’s standing desk converter category from seven models—including the highly-popular ZipLift and Cadence products—to 18 models with the addition of nine new desk converters created by Eureka Ergonomic Design Studios.