iMovR Launches Assault on Commercial Contract Furniture Dealer Channel in Tectonic Industry Shift to WFH

Digitally Native Standing Desk Maker iMovR Now Leveraging Office Furniture Dealers Who Did Not Have Appropriate Products to Sell for Home Office Workers

BELLEVUE, Wash. (July 31, 2020) - With millions of employers telling their office workers to plan on continuing to work from home for a prolonged period of time, if not indefinitely, iMovR is experiencing explosive sales growth in its Work@Home standing desk products. A digitally-native brand, iMovR seized the opportunity to leverage the new work from home (WFH) trend to go after traditional commercial contract furniture dealers as a new distribution channel. 

In recent weeks, iMovR has signed dealers aligned with the largest and best-known brands of contract furniture, such as Catalyst (Herman Miller), PeopleSpace (Haworth), Integrity Interior Solutions (AMQ/Steelcase, Okamura, Trendways) along with other non-traditional commercial dealers as well.

“We had no idea how eager traditional contract furniture dealers would be to serve the WFH market with our products,” says Ron Wiener, founder and CEO of iMovR. “Due to the nature of our digitally-native business, we’re well-practiced at shipping consumer friendly products to residential offices (as well as commercial offices, pre-covid) and supporting these customers directly without the need for a local agent to install or support them.”

While recognizable office furniture brands like Steelcase, Herman Miller, Allsteel, Teknion and Haworth lack products that match up well with home decors and assembly capabilities of most office workers, commercial dealers have been unable to meaningfully tap into the opportunity to supply ergonomic workstations to home offices.

“With millions of employees working from home indefinitely, it is important for us to have a vendor partner that has product that is in stock, well priced and of the highest quality,” states David Masin, director of sales & marketing at Catalyst Workplace Activation, the largest Herman Miller dealer in the Pacific Northwest region. “By offering our clients who are working from home an option like iMovR, we can feel confident in selling a solid product with a long warranty, trusty customer service, and extremely easy assembly.”

Unlike conventional office furniture sold by brand-aligned dealers to enterprise customers, which require complex and time-consuming professional installation, iMovR’s products are designed to install in minutes without the need for mechanical skills or even a toolbox, making them ideal for home office environments. 

“We were looking to partner with a proven manufacturer of height adjustable desking products that offered a strong product line and solid leadership and representation in the market,” says Mark Canez, managing director, Portland, of PeopleSpace, a prominent Haworth dealer across the Western states. “We are excited to represent iMovR in the Portland market and look forward to a long relationship mutually supporting customers in Oregon who want to provide their employees quality product options while working from home.”

To learn more about iMovR’s Work@Home collection visit www.iMovR.com or call (888) 208-6770. 

To apply to become an iMovR dealer please visit https://www.imovr.com/dealers-resellers.

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